Director Nick Hamm opens branded entertainment agency Free Turn

CAMPAIGN MAGAZINE:

Film director Nick Hamm and his brother Jon, former global chief creative officer at Geometry, have launched a branded entertainment business called Free Turn.

The company will work with brands "to bring the power of entertainment to the heart of their marketing strategies and transform ad-free platforms into strategic and commercial growth partners". It will be based in London and Los Angeles.

Alongside the brothers, Jeremy Groman, co-founder of Firecracker Films, joins as chief creative officer and Gemma Batterby, former new business director at Geometry in London, joins as managing director.

Free Turn will have four divisions bringing strategic consultancy, creativity, production, and distribution and marketing under one roof. "We’re going to give marketers the power to build distinctive and impactful entertainment to reach their audiences, whilst also delivering ownable IP that can drive new revenues for them," Jon Hamm said.

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