Covid, Tigers, Dads and Dua Lipa... branded entertainment in 2020 had it all
It’s once again the time of year for brooding on the 12 months past and for making wild, unfounded predictions about the future.
So, without further ado, here are my thoughts on the branded entertainment industry in 2020 and beyond.
First, let’s dispose of 2020; the maddest, baddest, craziest year on record. After the year we’ve just experienced, it’s hard to not look at everything through the lens of Covid, and the temptation is to attribute almost every change, development or evolution to this black swan event. But I’m going to set out my stall and say that, yes, of course, Covid has had a big impact. But, really, it just accelerated changes in branded entertainment that were already on the way.
Full disclosure: I’m just the CEO of Free Turn, not an analyst or a strategist. My ideas have emerged from conversations with our clients and partners and from the trends and issues that I’ve seen play out over this extraordinary, uniquely challenging year. Lastly, by way of caveat, my focus here is branded entertainment, but as the borders between the worlds of branded and traditional entertainment are increasingly breaking down, there’s going to be a lot of the blurring of lines.
So that’s my stall set out. Now, what are the big trends that we’ve felt as a company this year?
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